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Postal Address:

Office 1, One University Plaza, 5th Fl. Hackensack, New Jersey, 07601

Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally identifiable information’ (PII) is being used online.

PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.

Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

We do not collect information from visitors of our site.

 Do we use ‘cookies’?

We use cookies for tracking purposes.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.

Google, as a third party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

We have implemented the following:

• Google Display Network Impression Reporting
• Demographics and Interests Reporting

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together improve user experience

Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – See more at:

According to CalOPPA we agree to the following:

Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page.
Our Privacy Policy link includes the word ‘Privacy’, and can be easily be found on the page specified above.
Users will be notified of any privacy policy changes on our Privacy Policy Page
Users are able to change their personal information by emailing us

How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?

It’s also important to note that we do not allow third party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under 13.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify the users via in site notification within 1 business day.

We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

To be in accordance with CANSPAM we agree to the following:

If at any time you would like to unsubscribe from receiving future emails, you can email us at and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

Last Edited on 2017-02-11

About me

It all started in Rome. As these things so often do.

We were on a long weekend away. Sleeping in a pokey little room in a depressing apartment somewhere near the center of town. Trying to catch some early spring sun after a miserably long winter in London.

And we were having a nice enough time. We’d been to the Coliseum. We’d eaten some rabbit stew in an alleyway in an old part the city. We’d drunk a fair bit of wine. We’d even been to watch Roma play football.

And we’d eaten a lot of ice cream. Or gelato as the Italians call it.

Everywhere you go in Rome there are ice cream shops (or gelaterias). Vast windows, crammed full of metal trays that overflow with brightly coloured, carefully sculpted mounds of different flavoured, iced creams.

These gaudy displays were hard to resist. So we didn’t. And they must have tasted OK as we kept going back for more. But I really don’t remember any of them.

However, someone I knew had recommended a very particular gelateria. Or maybe I’d read about it in a guidebook. I don’t remember now. This was a long time ago. Way before smart phones.

Anyway, this place was up somewhere near the Trevi fountain. So one evening after a quick look at the baroque water feature, we went to check it out.

I think we arrived just as it opened as it was pretty much empty. But it was immediately, obviously different from the other gelaterias we’d visited.

There were no great waves of exotically coloured cream on display. Just a white counter with a few sunken metal buckets under shiny lids. And a small sign next to each lid telling you which flavour lay hidden within.

As we entered, two workers wearing crisp white uniforms and serious expressions emerged from the back with fresh buckets of gelato to add to the counter. To be honest, it seemed more like a chemistry lab than a gelateria.

Anyway, we chose our ice creams, sight unseen. She had mandarin, I had fig. We made our way outside. And we sat on a wall outside, kicking our heels as we gave the small tubs of gelato exploratory licks…


And it was the most incredible thing I’d ever tasted.

It’s difficult to describe. But it was like the very purest essence of perfectly ripe fig, delicately balanced in a perfectly cool, perfectly smooth, perfectly clean, milky suspension. Super intense but not in any way overpowering or cloying.

I’d never tasted anything like it. And her’s was pretty good too.

So that was when it started.

We never went back to that gelateria. And I’ve never been back to Italy. But that one ice cream on that cool spring evening in Rome always stayed with me and it started a long, enduring obsession.

Wherever I am, whatever I’m doing, I’m always looking for “the perfect ice cream”. But until now it’s always proved elusive. Nothing I’ve bought has ever come close to the way I remember that simple fig gelato.

So more recently I’ve started making my own. And I’m not there yet. But I’m getting closer to that perfect ice cream every day!

We can all make the most amazing tasting ice cream at home.We should all make ice cream at home.

The stuff you buy in the shops will never taste anything like as good as the stuff you make at home. You have complete control over what goes in or what stays out. How healthy (or unhealthy) it is.

You can experiment with all sorts of crazy flavours. And the great thing is: even the strangest flavours usually taste pretty good in ice cream. It’s hard to go wrong.

So I’ve started this website to try and make the best online homemade ice cream resource. I’ll add everything I’ve learned and everything I’m going to learn.

I hope you find it useful.